Recipient

Elizabeth Ruiz

Project

Elizabeth Ruiz

2009
Hablame: A Study of Viral Advertising in Cuba

This project will first look at the current state of advertising in Cuba, whereprivatized commercial advertising is almost nonexistent. With this infonnation, the study willthen narrow its scope to viral advertising (word of mouth) in Havana and how inf

Note: This award was made as an Undergraduate Research/Honors Thesis Award. Those interested in global research are now encouraged to apply to the Carolina Global Initiative Award.

Location

Cuba